IN A FEW WORDS
Mary Kay Horton brings together a panel of experts to detail the process of helping seniors transition to better living with CONSULTATION TO CLOSING IN 8 EASY STEPS.
It’s simple! We want to build partnerships in our community! We want to help other senior service providers and more get their name out there. We view these sponsorship options as more of a partnership. We don’t make any money from these events unless a guest becomes one of our clients! That means without sponsors, we are paying for everything out of pocket – including marketing and fees associated with appraisal services. If you have any questions about the sponsorship, please call Mary Kay at 206-841-8760.
Mary Kay Horton has been helping people sell homes for over 17 years. She is here to present her home selling process in 8 easy steps—from consultation to closing. During her presentation, she will explain how she takes a project manager’s approach to helping seniors before, during, and after the sale of their home.
Mary Kay is also pleased to present some of the people she routinely uses to help make the entire transition smooth, easy and fun!! Sue McCullough and Terry Denend with Rightsizing for Seniors to explain the downsizing process and options for liquidating unwanted items. David Templeton owner of Templeton Appraisals and member of the International Society of Appraisers, Lewis & Clark Chapter. And one of her trusted title experts.
Each guest is encouraged to bring a small item they would like to have appraised by Templeton Appraisals in an “Antique Roadshow” style of appraisals. Three guests will randomly be selected for free appraisals. Afterwards, David will be happy to do further appraisals for $7 per item immediately after the presentation.
If one of the above listed panelists is not available for a specific event, another of our trusted experts may step in. We’ll keep everyone informed every step of the way.
Preparation (Beginning 1 hr Prior)
Set-up Sign-in Table with Sign-in Sheet and Name Tags
Technical test and set-up of presentation with Lindsey, including audio test
Distribute Table Handouts
Distribute Paperclip Game Items
At Guest’s Arrival & Prior to Start Time
Guests should sign-in and let us know if they have an item to appraise. Any guests with items to be appraised will be entered to win a free appraisal.
Introduction from Retirement Community
Mary Kay Horton: Consultation to Closing
Announce winners of appraisals and direct them to David’s table.
Rightsizing for Seniors: Downsizing Simplified with included paperclip game
David Templeton: “Antiques Roadshow” for winning appraisals
Title Expert & Mary Kay: Title & Preparing for Closing
Sponsor Introductions & Gift Drawings
eNewsletter & Website Announcement
Tours, Questions, Mingle, and Additional Appraisal Time
Marketing & Demographics
- 45% Seniors Thinking of Transitioning
- 45% Adult Children of Seniors
- 10% Senior Providers
All of our direct mail pieces are sent to a specific database of 2400 people in King County and Pierce County. We may adjust mailer based upon location of community. The people on this mailing list meet the following criteria: their homes’ assessed value is $700,000+ and they have lived in their homes for 15+ years.
Monthly: We send out a monthly piece that includes the next month’s events and sponsor information. Example coming soon.
Quarterly: Each quarter, we send a letter and flyer. These are more personalized. If you sponsor at the Butterfly tier, your business information will be included.
For retirement communities that do direct mail advertising themselves, their mailer may or may not look different than ours and their targeting will be unique.
We’ll post the event on multiple event listing websites, including Facebook, Eventbrite, Evensi, Retirement Connection, etc. We will send event invitations through MailChimp to primary email list, as well as including the information in our e-newsletter.
For our paid advertising, we’ll use Facebook’s targeting to reach adult children of seniors in the area. As well as using the email addresses of our direct mail list.